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Let’s Get Down to Business
We operate in a highly competitive market and so strive to offer exceptional service, reliable products and value for money. As an independent retailer, we are not tied to any one manufacturer, enabling us to design and supply furniture from whichever supplier best suits our clients’ requirements and budget, ranging from laminate and vinyl products to painted MDF, wood veneer and solid wood. Over many years we have carefully selected and nurtured relationships with those quality manufacturers which provide both exceptional quality and value for money. As a family-run business, our clients always know exactly who they’re dealing with from design through to installation. We operate a mobile type business, with no expensive showroom overheads and much less running costs, enabling us to pass on substantial savings to our clients. Our approach to selling is less aggressive than most companies and is driven more about the quality of the products, the level of service and the end results whilst helping where possible to reduce your costs.
The Design Process
One of the ways of reducing costs and in part down to COVID 19, we are politely requesting dimensions / plans & any photos/video clips to be sent so that we can initially design from these sizes & floor plans provided. We will offer a complimentary home visit to take detailed measurements (COVID permitting) and confirm styles or colours once an order is processed. If you live outside of our area, we reserve the right to charge for a home visit but this will always be pre-agreed. The design presentation can be via ZOOM, or take place in your home (COVID permitting), where we’ll go through the detailed floor plan & CAD visuals or 360′ panoramic view. Once the design is agreed we will compile and send a specification quotation. We invest a great deal of time creating considered designs & CAD visuals in order to offer our clients a realistic feel for their chosen furniture in their room setting. Click the following links for recent examples:
Interiors, Exteriors and Accessories
It’s as well to consider the interior of your furniture as well as the exterior; by this we mean the carcass construction, ‘FULL or FRONT FRAME‘ the materials and finishes, as well as the quality of hinges and drawer runners. In comparision a ‘Full Carcass Interior’ is more expensive than a ‘Front Frame Interior’ due to the simple fact that there are more panels and components. Some of our manufacturers offer a huge range of carcass colour finishes as well as real wood if the budget allows. Handles can dramatically change the look of furniture, so we offer an extensive range from which to choose. However, some ranges of furniture are automatically supplied with a particular handle, so there may be restrictions.
Bespoke vs Standard
Many companies use standard sized doors and carcasses, so are not producing truly bespoke furniture. If it is ‘made-to-measure’, ie constructed to any dimension and specification, negating the need for large infill panels to walls or the ceiling, it is then classed as truly bespoke. For this flexibility and superior finish, there is a premium to pay and one that we offer if your project and budget allows. In our experience though, clever use of standard sized units will be suffice for most projects but for those needing bespoke items we can include these in our designs along with standard products to ensure the best value for money.
Sharps – offer ‘front frame’ carcasses, whereby there are no side, backs or tops to the inside as standard (ie the wall is visible, which can allow dust & moisture into the space). Their carcasses and doors are produced to a standard size and so are not truly ‘bespoke’. Expensive ‘High Street’ location showrooms, freelance designers, home surveyors, together with national advertising campaigns, including television, glossy brochures and national mail-outs, must all be paid for somehow and the cost is ultimately passed on to the consumer in the product price. Talking with clients who have purchased from us the Sharps sales techniques are more agressive, so be prepared for a hard sell..
Hammonds – we can easily match the high quality and up-to-date styling of Hammonds furniture via the manufacturer ‘Hepplewhite Fitted Furniture’. As an independent retailer and one that does not have a ‘High Street’ presence, we can fully compete against Hammonds as we offer a different type of service and a softer sales technique. We offer the same furniture, the same 10-year warranty for complete peace of mind and offer a comprehensive ‘Price Gurantee’ where we will match or beat any ‘like-for-like’ quotation ensuring superb value for money.
Neville Johnson, Conquest and Strachan – we can match their quality and style of furniture via one of our bespoke manufacturers but at more competitive prices. When we carry out a home consultation, we take detailed measurements, negating the need for a further visit by a ‘technical surveyor’ and so saving costs.
Freelance Cabinet Makers – generally highly-skilled craftsmen, who usually have their own workshop producing fine furniture. Expect to pay a huge premium over our prices for good quality, hand-made, bespoke cabinetry.
Freelance Carpenters – usually one of the cheaper options and one which we do not attempt to match on price, as a local carpenter is unlikely to match our quality or extensive range of furniture finishes and you will not know exactly what the finished product will look like until it is installed, as they are unlikely to show brochures or CAD visuals of the proposed furniture design.
B&Q, Wickes, Homebase, IKEA – our prices, although not always, may be slightly higher but generally they don’t offer a complimentary home consultation and measure, the wide variety of products from manufacturers, the same level of personal service, attention to detail or design skills. In fairness, they’re aimed more at the Do-It-Yourself installation market or for contracting your own fitter. It may be stating the obvious but the ultimate responsibility for the finished installation is down to you and/or your chosen fitter.
Tom Howley, Poggenpohl, Bulthaup, Mark Wilkinson, Smallbone and Clive Christian – represent the very top end of the kitchen market and will undoubtedly be a great deal more expensive than us, although we can supply similar quality and construction if required. Our higher level of products will match these retailers on quality but not expense.
High Street and Local Independent Retailers – such as Magnet, John Lewis & Partners, John Lewis of Hungerford, Harvey Jones, KBS, Anthony Mullan, Zona Cucina, In-toto, Ashfords, etc comprise the kitchen competitors most similar. We compete favourably, with truly competitive pricing and a high level of individual attention, unlike with most companies, with us you deal with the same person from conception to completion.
Discounts, Offers and Promotions
Periodically during the year, our suppliers promote special offers and discounts on some or all of their product ranges and we in turn pass these on to our clients. Such SALE offers run for set periods of time and vary in scale of discounts. All of our quotations are detailed to ensure pricing transparency and we keep our clients informed of any promotional end dates to ensure they qualify for the savings.
Please note that the industry is being greatly effected by raw matrial issues, supply of electronic components, transport cost increases, fall-out from Brexit and currently the aftermath of COVID 19… There has been an unprecidented increase in the costs of products this year which every retailer will have to pass down to the purchaser, Fitzgeralds Interiors promises to keep these increases to a minimum
As a family business with over 40 years of experience in the furniture trade, we are passionate about design and supplying quality fitted furniture at excellent value.
Our mobile service enables lower operating costs, reflected in our highly competitive prices. We don’t produce glossy brochures but instead offer simple pamphlets or on-line supplier brochures to showcase available products. We don’t spend money on advertising; our business has been built on repeat orders and referrals, and we utilise our website (built, maintained and updated in-house) to communicate with interested enquirers. Our experienced and dedicated fitters have been looking after all our client installations for many years.
Our business success very much depends upon personal referrals and recommendations from satisfied clients and this must be earned. We are winners of the ‘Kitchen, Bedroom, Bathroom’ trade’s most prestigious award for ‘Customer Service’, an accolade that we feel very proud of. We strive to consistently offer this high level of service on all our projects.
"Excellent and inspirational with amazing service throughout. Every detail was looked into and researched with guidance from start to finish for both bedroom and kitchen. Carolyn & David dealt with the builders moving timetable which such good grace and the result is more than I had hoped for. Highly recommend"
What can I say about Fitzgerald’s Interiors that has not already been said? In summary, brilliant from start to finish.
The months of design, plan and build that followed were frankly a pleasure. David and Carolyn patiently guided us through the design and plan process, listened intently to my wife and I, who often had contradictory requirements, and helped rationalise those emotional and stressful decisions.
The Fitzgerald’s fitting team were exceptional and worked effortlessly with all the other trades on site to achieve the stunning and highly practical modern kitchen, dining and living space that we enjoy every day.
"I am thrilled with our new wardrobes. Another superb installation by Fitzgeralds Interiors! Great product, slick service from start to finish and a very courteous and competent fitter. Highly recommend"
"David and Carolyn were absolutely delightful to work with throughout the design and installation process, always very patient and thoughtful. My huge kitchen is truly magnificent and my Utility Room has been fitted with cabinets that compliment Prentice’s “Kensington” range. My husband is thrilled with his beautiful floor to ceiling Prentice Library in oak that houses hundreds of books, videos and CDs. We have no hesitation is recommending Fitzgerald Interiors.
"From the first engagement with David and Carolyn we felt they really understood our needs and developed a plan which we worked and tweaked resulting in the kitchen of our dreams. For the installation, all templating was done and Gregg Jones came on site to install and finish off our kitchen, he did a fantastic job and we were more than impressed, especially with how clean, tidy and quick he was. I cannot fault the process and would recommend the team at Fitzgerald’s Interiors and Gregg Jones to anybody."
“Hi David, I would like to take this opportunity to thank you and your team for an excellent level of service and quality product you have supplied for our bedroom. Every time we go in there we both say how fantastic it looks and how so, so pleased we are with it. I have to say that both you and Carolyn have kept us informed of the progress of the order and installation throughout and have always met if not over achieved the expectations set. Your enthusiasm, attention to detail and extraordinary way of coming up with ideas and suggestions along the way is excellent, you never say no you always have a think - a quality that many businesses lack. The whole project and order has been a pleasure and I have enjoyed seeing it from drawings through to the real thing. Thank you all once again and you will certainly be getting recommendations from me to my friends”
"Fitzgeralds completed a fairly large kitchen and utility room project for us, and we have nothing but praise for the fantastic result. David led us through the design phase with patience, and we are so glad we followed his excellent advice. Carolyn is supremely organised and together they are a wonderful team - we wouldn't hesitate to recommend them...and we will definitely be using Fitzgeralds again."
"We remain hugely impressed with the creative design (and patience) of David & Carolyn. Their many years of practical experience and market knowledge guided us through the complex choices to be made. The end result was just perfect for us and we love our kitchen as much today as we did when it was first completed. We would thoroughly recommend them to anyone who is seeking excellent and friendly advice, without the bias and commercial hassle of a large corporate provider"
“Just wanted to say ‘Thank You’ for our great fitted bedrooms. We are really pleased with them and impressed by the whole process. Your designs are superb, giving us the storage we needed and Ben was an excellent worker. We could thoroughly recommend you and hope to use your services again when we need a new kitchen!”
"We asked Fitzgeralds Interiors to design and fit a new bespoke kitchen in our home and throughout the whole process David & Carolyn provided a highly professional service, including advice and guidance leading to a first-class design, specification of appropriate and high quality units and appliances, and provision of excellent local fitters who were in turn highly professional in the way that they carried out their work. At all times, David & Carolyn were firm and clear with advice, specifications and costs; giving us confidence that the project would meet our expectations and come in on cost. In the event, the project has exceeded our expectations and we are extremely pleased with the result. We can thoroughly recommend Fitzgeralds Interiors”
"We would thoroughly recommend Fitzgeralds Interiors. The service we received from both David and Carolyn was exceptional, from the initial design to the installation of our kitchen. They listened to what we required and designed an amazing kitchen”
"Several companies offered to redesign our original "tired" kitchen, but none had the vision and ability to think holistically and create both a beautiful and practical layout that also incorporated previous unseen views into the garden, as the team of David and Carolyn at Fitzgerald's Interiors. We are thrilled with the outcome and feel so fortunate to have met two people who really listened and were a complete joy to work with. We cannot recommend Fitzgeralds highly enough!"
“The study is looking fantastic thank you! Please also pass on our thanks to Ben who has done a great job. Please do feel you can use us to give your future clients a reference. We have no hesitation in recommending you.”
“Thanks for everything. The kitchen is marvellous and an absolute pleasure to use. We appreciate all you’ve done to get us to our perfect finish. With thanks.”
"Amazing service throughout, every detail was considered and my goal was achieved well within budget.
I now have a 'Boutique Hotel' Bedroom at home
I highly recommend"
I am loving my new kitchen! It’s been admired by many of my friends and the complete change has had many a jaw dropping. I cannot thank you or David enough for your help. The finished product has exceeded my expectations, both aesthetically and in the quality of workmanship. I will confidently recommend your business to even the fussiest of friends. Thanks again for all you have done.”