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Let’s Get Down to Business

We operate in a highly competitive market and so strive to offer exceptional service, reliable products and value for money. As an independent retailer, we are not tied to any one manufacturer, enabling us to design and supply furniture from whichever supplier best suits our clients’ requirements and budget, ranging from laminate and vinyl products to painted MDF, wood veneer and solid wood. Over many years we have carefully selected and nurtured relationships with those quality manufacturers which provide both exceptional quality and value for money. As a family-run business, our clients always know exactly who they’re dealing with from design through to installation. We operate a mobile type business, with no expensive showroom overheads and much less running costs, enabling us to pass on substantial savings to our clients. Our approach to selling is less aggressive than most companies and is driven more about the quality of the products, the level of service and the end results whilst helping where possible to reduce your costs.

The Design Process

One of the ways of reducing costs and in part down to COVID 19, we are politely requesting dimensions / plans & any photos/video clips to be sent so that we can initially design from these sizes & floor plans provided. We will offer a complimentary home visit to take detailed measurements (COVID permitting) and confirm styles or colours once an order is processed. If you live outside of our area, we reserve the right to charge for a home visit but this will always be pre-agreed. The design presentation can be via ZOOM, or take place in your home (COVID permitting), where we’ll go through the detailed floor plan & CAD visuals or 360′ panoramic view. Once the design is agreed we will compile and send a specification quotation. We invest a great deal of time creating considered designs & CAD visuals in order to offer our clients a realistic feel for their chosen furniture in their room setting. Click the following links for recent examples:

Click here to view an example 360° kitchen design

Click here to view an example 360° kitchen design

Click here to view an example 360° kitchen design

Click here to view an example 360° home office design

Click here to view an example 360° bedroom design

Click here to view an example 360° bedroom design interior

Interiors, Exteriors and Accessories

It’s as well to consider the interior of your furniture as well as the exterior; by this we mean the carcass construction, ‘FULL or FRONT FRAME‘ the materials and finishes, as well as the quality of hinges and drawer runners. In comparision a ‘Full Carcass Interior’ is more expensive than a ‘Front Frame Interior’ due to the simple fact that there are more panels and components. Some of our manufacturers offer a huge range of carcass colour finishes as well as real wood if the budget allows. Handles can dramatically change the look of furniture, so we offer an extensive range from which to choose. However, some ranges of furniture are automatically supplied with a particular handle, so there may be restrictions.

Bespoke vs Standard

Many companies use standard sized doors and carcasses, so are not producing truly bespoke furniture. If it is ‘made-to-measure’, ie constructed to any dimension and specification, negating the need for large infill panels to walls or the ceiling, it is then classed as truly bespoke. For this flexibility and superior finish, there is a premium to pay and one that we offer if your project and budget allows. In our experience though, clever use of standard sized units will be suffice for most projects but for those needing bespoke items we can include these in our designs along with standard products to ensure the best value for money.

Alternative Suppliers

Sharps – offer ‘front frame’ carcasses, whereby there are no side, backs or tops to the inside as standard (ie the wall is visible, which can allow dust & moisture into the space). Their carcasses and doors are produced to a standard size and so are not truly ‘bespoke’. Expensive ‘High Street’ location showrooms, freelance designers, home surveyors, together with national advertising campaigns, including television, glossy brochures and national mail-outs, must all be paid for somehow and the cost is ultimately passed on to the consumer in the product price. Talking with clients who have purchased from us the Sharps sales techniques are more agressive, so be prepared for a hard sell..

Hammonds – we can easily match the high quality and up-to-date styling of Hammonds furniture via the manufacturer ‘Hepplewhite Fitted Furniture’. As an independent retailer and one that does not have a ‘High Street’ presence, we can fully compete against Hammonds as we offer a different type of service and a softer sales technique. We offer the same furniture, the same 10-year warranty for complete peace of mind and offer a comprehensive ‘Price Gurantee’ where we will match or beat any ‘like-for-like’ quotation ensuring superb value for money.

Neville Johnson, Conquest and Strachan – we can match their quality and style of furniture via one of our bespoke manufacturers but at more competitive prices. When we carry out a home consultation, we take detailed measurements, negating the need for a further visit by a ‘technical surveyor’ and so saving costs.

Freelance Cabinet Makers – generally highly-skilled craftsmen, who usually have their own workshop producing fine furniture. Expect to pay a huge premium over our prices for good quality, hand-made, bespoke cabinetry.

Freelance Carpenters – usually one of the cheaper options and one which we do not attempt to match on price, as a local carpenter is unlikely to match our quality or extensive range of furniture finishes and you will not know exactly what the finished product will look like until it is installed, as they are unlikely to show brochures or CAD visuals of the proposed furniture design.

B&Q, Wickes, Homebase, IKEA – our prices, although not always, may be slightly higher but generally they don’t offer a complimentary home consultation and measure, the wide variety of products from manufacturers, the same level of personal service, attention to detail or design skills. In fairness, they’re aimed more at the Do-It-Yourself installation market or for contracting your own fitter. It may be stating the obvious but the ultimate responsibility for the finished installation is down to you and/or your chosen fitter.

Tom Howley, Poggenpohl, Bulthaup, Mark Wilkinson, Smallbone and Clive Christian – represent the very top end of the kitchen market and will undoubtedly be a great deal more expensive than us, although we can supply similar quality and construction if required. Our higher level of products will match these retailers on quality but not expense.

High Street and Local Independent Retailers – such as Magnet, John Lewis & Partners, John Lewis of Hungerford, Harvey Jones, KBS, Anthony Mullan, Zona Cucina, In-toto, Ashfords, etc comprise the kitchen competitors most similar. We compete favourably, with truly competitive pricing and a high level of individual attention, unlike with most companies, with us you deal with the same person from conception to completion.

Discounts, Offers and Promotions

Periodically during the year, our suppliers promote special offers and discounts on some or all of their product ranges and we in turn pass these on to our clients. Such SALE offers run for set periods of time and vary in scale of discounts. All of our quotations are detailed to ensure pricing transparency and we keep our clients informed of any promotional end dates to ensure they qualify for the savings.

Please note that the industry is being greatly effected by raw matrial issues, supply of electronic components, transport cost increases, fall-out from Brexit and currently the aftermath of COVID 19… There has been an unprecidented increase in the costs of products this year which every retailer will have to pass down to the purchaser, Fitzgeralds Interiors promises to keep these increases to a minimum

In Summary

As a family business with over 40 years of experience in the furniture trade, we are passionate about design and supplying quality fitted furniture at excellent value.

Our mobile service enables lower operating costs, reflected in our highly competitive prices. We don’t produce glossy brochures but instead offer simple pamphlets or on-line supplier brochures to showcase available products. We don’t spend money on advertising; our business has been built on repeat orders and referrals, and we utilise our website (built, maintained and updated in-house) to communicate with interested enquirers. Our experienced and dedicated fitters have been looking after all our client installations for many years.

Our business success very much depends upon personal referrals and recommendations from satisfied clients and this must be earned. We are winners of the ‘Kitchen, Bedroom, Bathroom’ trade’s most prestigious award for ‘Customer Service’, an accolade that we feel very proud of. We strive to consistently offer this high level of service on all our projects.