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Let’s Get Down to Business

We operate in a highly competitive market and strive to offer exceptional service, quality products and value for money.  As an independent retailer, we are not tied to any one manufacturer, enabling us to design and supply furniture from whichever supplier best suits our clients’ requirements.  Over many years we have carefully selected and nurtured relationships with those manufacturers who provide reliable, quality products, which offer value for money.  As a small family-run business, our clients always know exactly who they’re dealing with from design through to installation.  Having successfully operated for over 20 years, starting from our unique Loudwater showroom ‘Riverside Studio’ for twelve years, we built a solid, expansive and loyal client base. We now operate as a mobile business, visiting clients in the comfort of their homes & using CAD designs & Teams for presentations.  With no expensive showroom operating costs, we pass on real savings to our clients.  Our philosophy is to focus on design excellence, beautiful furniture to enhance the home, a highly considered level of service and value for money.

Interiors, Exteriors and Accessories

It’s as important to consider the interior of your furniture as the exterior, both in terms of material, components and design.  For fitted wardrobes, the carcass can be constructed with full, front-frame or panel interiors.  The premium full carcass is more expensive than a front-frame option due to requiring more material.  Interiors include a range of short hanging, long hanging, shelving and drawers but can also include pull-out-shoe trays, as well as a range of accessories, such as interior mirrors, tie/belt/scarf racks, LED lighting and handles/knobs.

Bespoke versus Standard

Many companies use standard sized doors and carcasses, so are not producing truly bespoke fitted furniture.  If it is made-to-measure, ie constructed to any dimensions and specification, negating the need for large infill panels to walls or ceiling, it is classed as bespoke.  For this flexibility and superior finish there is a premium to pay and one that we will offer if your project requires and budget allows.  In our experience, clever use of standard sized units will suffice for most projects.  For those needing an element of bespoke items, we can include these in our design along with standard products, to ensure the best value for money.

Completed

CAD Design

Before

The Design Process

To speed quotations and reduce costs, we often design using client supplied dimensions, plans and photos.  Alternatively, we offer a complimentary home visit within our catchment area, to take detailed measurements and discuss requirements.  If you live outside of our area, we reserve the right to charge for a home visit but this will always be pre-agreed.  The design presentation can be via ZOOM or in the comfort of your home, where we’ll go through the detailed floor plan and CAD visuals or 360′ panoramic view. Once the design is finalised, we’ll send a specification quotation.  We invest a great deal of time creating considered designs with CAD visuals, to offer our clients a realistic view of the furniture in their room setting, so we reserve the right to charge for the supply of any presentation or CAD images, click here for details: T&C’s Section 4, but this is refunded once an order is placed.

Click the following links for examples:

Click here to view an example 360° Bedroom design

Click here to view an example 360° Angled Bedroom design

Click here to view an example 360° Bedroom Open Interiors

Click here to view an example 360° Dressing Room design

Click here to view an example 360° Kitchen design – Handle-less

Click here to view an example 360° Kitchen design – Shaker

Click here to view an example 360° Home Office design

Alternative Suppliers

Wren – our prices will be competitive in comparison on like-for-like products or layouts. (we don’t include waste disposal) The Wren product has more standard sizing, so is not truly bespoke and will be more restrictive if particular sizes are required. The Wren carcass is only 2120mm high so slightly lower than a Hammonds / Hepplewhite carcass at 2205mm.  In fairness, Wren’s product is a kitchen unit supplied as a bedroom unit rather than a true bedroom product, it is less refined when compared to the higher quality “Market Leader” Hammonds / Hepplewhite. 

Sharps – offer front-frame carcasses, whereby there are no side panels, back panels or tops to the inside as standard (ie the wall is visible) which can allow dust and moisture into the space and will be restrictive when decorating. The majority of their carcasses and doors are produced to a standard size and so are not truly bespoke. The cost of expensive High Street location showrooms, freelance designers, home surveyors, national advertising campaigns including television, brochures, national mail-outs and social media, is passed on to the consumer in the product price. We offer a comprehensive Price Match Guarantee in like-for-like products, ensuring unbeatable value for money.

“Market Leader” – Hammonds – we match the high quality and up-to-date styling using ‘Hepplewhite Fitted Furniture’ which is supplied with the same 10-year warranty for complete peace of mind.

Neville Johnson and Strachan – we can match their quality and style of furniture via one of our premium bespoke manufacturers and offer substantially lower prices.  During our home consultation appointment, our designer takes detailed measurements, negating the need for a subsequent visit by a technical surveyor and so saving costs.

Freelance Cabinet Makers – generally these are highly-skilled craftsmen producing fine furniture from their own workshop.  You can expect to pay a premium over our prices for their quality, hand-made, bespoke cabinetry.

Freelance Carpenters – usually one of the cheaper options and one which we do not attempt to match on price.  A local carpenter is unlikely to match our quality or extensive range of furniture styles and finishes.  As they are unlikely to show brochures or produce CAD visuals of the proposed furniture design, you may not know exactly what the finished product will look like until it is installed.

B&Q, Wickes, Howdens and IKEA – our prices will usually be competitive in comparison of like-for-like products. They are less likely to offer a complimentary home consultation and measure appointment, the wide variety of products from manufacturers, the same level of personal service, attention to detail or design skills.  In fairness, they’re aimed more at the Do-It-Yourself installation market or for contracting your own fitter.  It may be stating the obvious but the ultimate responsibility for the finished installation is down to you and/or your chosen fitter.

Tom Howley, Poggenpohl, Bulthaup and Smallbone – represent the top end of the kitchen market and will undoubtedly be a great deal more expensive than us; our higher level products will often match these retailers on quality but not expense.

High Street and Local Independent Retailers – such as Magnet, John Lewis & Partners, John Lewis of Hungerford, Harvey Jones, Wren, etc comprise the kitchen competitors most similar.  We compete favourably, with truly competitive pricing, excellent designs and a high level of individual attention.

Discounts, Offers and Promotions

Periodically during the year, our suppliers run promotions with special offers and discounts on some or all of their product ranges, which we pass on to our clients.  Such sale offers run for set periods of time and vary in scale of discounts.  All of our quotations are detailed to ensure pricing transparency and we keep clients informed of any promotional end dates to ensure they qualify for the savings.

We work closely with our manufacturers and suppliers to keep cost increases to a minimum, striving to always offer incredible value for money.

In Summary

As a small family-run business with decades of experience in the furniture trade, we are passionate about design, and supply excellent value quality fitted furniture.  Our business success is enhanced by recommendations from satisfied clients and we are proud winners of the ‘Kitchen, Bedroom, Bathroom’ trade’s most prestigious award for ‘Customer Service’.

Our mobile service enables lower operating costs, reflected in our highly competitive prices.  We don’t produce glossy brochures but instead offer electronic supplier brochures to showcase available products.  We don’t spend money on advertising; our business has been built on great reviews, repeat orders and referrals.  We utilise our website (built, maintained and updated in-house) to communicate with interested enquirers. Our experienced and dedicated fitters have been looking after our client installations for many years.