With over 30 years’ experience, Fitzgeralds Interiors has supplied many hundreds of fitted kitchens, bedrooms and home offices. Each and every project receives our full attention to ensure the best possible experience for clients. Commencing with a complimentary consultation, during our design service we produce detailed floor plans and computer-
© FITZGERALDS INTERIORS 2019
A BIT ABOUT FITZGERALDS INTERIORS
Compare our HOME OFFICE prices!
Let’s get down to business …
The good news for our clients is that we operate in a hugely competitive market. As a result, we need to continually be aware of other suppliers’ prices, services and products in order to ensure that we offer exceptional service and value for money in comparison.
Our main competitors include:-
Sharps ~ offer the ‘front frame only’ product, whereby there are no backs or tops to carcasses as standard (ie the wall is visible and allows dust into the space). Their carcasses and doors are produced to a standard size and so are not truly bespoke. Expensive ‘High Street’ location showrooms, freelance designers, home surveyors together with national advertising campaigns, including television advertising, glossy brochures and national mail-
John Lewis ~ although we can offer an exact same product which is known to us as Hepplewhite, the quality is totally comparable but their prices are usually higher. Also, as with Sharps & Hammonds, expensive showroom locations, freelance designers, home surveyors and expensive marketing campaigns must be passed onto customers and so this will reflect in their prices.
Hammonds ~ although we can offer the exact same product which is known to us as Hepplewhite, the quality is totally comparable but their prices are usually higher. Also, as with Sharps, & John Lewis, expensive ‘High Street’ location showrooms, freelance designers, home surveyors and expensive marketing campaigns must be passed onto customers and so this will reflect in their prices.
Spacemaker ~ product quality is again comparable but prices are usually higher. They also have the costs associated with expensive High Street showrooms and glossy brochures to recoup.
Smallbone and Christians represent the very top end of the market in supplying truly bespoke furniture and will undoubtedly be much more expensive, although we can supply similar products and construction if required.
Neville Johnson and Conquest are of similar quality but also tend to be much more expensive.
Freelance Cabinet Makers ~ generally a highly-
Sheds ~ including the likes of B&Q, Wickes, Homebase and IKEA etc. Our prices may be slightly higher but a shed will not be able to offer the true quality and flexibility of our bespoke products or branded products or our personal service and design skills ~ we are able to offer a free, in-
Freelance Carpenters ~ usually one of the cheaper options and one which we do not attempt to match on price for the following reasons: (i) there is a qualitative difference between cabinet making and carpentry, (ii) a carpenter is highly unlikely to match our quality or range of finishes, (iii) you will not know exactly what the finished product will look like until it is finished, and that may be too late, whereas we supply CAD visuals and samples of finishes and (iv) a carpenter is unlikely to work at the speed and efficiency of our highly-
All the major home improvement companies except Smallbone, Spacemaker, Neville Johnson, Conquest and Christians pretty much have standard sizes of doors and carcasses and cannot claim to be producing bespoke furniture.
As a small, family business with over 30 years’ experience in the trade, we enjoy providing a personal and attentive service.
Our new mobile service will allow even lower operating costs which will totally reflect in our already highly competitive prices. We don’t produce glossy brochures but instead offer simple pamphlets or online supplier brochures to showcase available products. We don’t advertise; our business has been built on repeat orders and referrals, so we utilise our website (built, maintained and updated in-
Our business success very much depends upon personal referrals and recommendations from happy clients and this must be earned. (please see our portfolio pages)
In 2015 we won the trades most prestigious award for our customer service, an accolade that we feel very proud of, we strive to continue to offer this high level of service on all projects no matter the size or layout.
As we feel our clients are discerning on quality, service and price we aim to pleasantly surprise them on all three!
Put us to the test and see how we really compare!
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